Who should use the .Media Top Level Domain?
Typically, it is used by medium and larger sized companies to host the media side to their online presence. A company may have an app site, a base website, and then a media site. It may be used to host downloadable content and online services. Smaller companies that operate in the media sector may choose a dot media TLD, and larger companies with a news section to their business may also use the dot media top-level domain. Journalistic companies have a lot of competition, which is why their industry is crowded by “dotcoms.” If their business or brand name wishes to go online but the dot com is taken, then dot media is a suitable alternative; however, it may be easier and more beneficial to change the domain name to one where the dot com has not been taken.