It seems everyone has a side gig these days. Which makes sense as this is an easy way to feed your passion while bringing in an extra income.
If you play your cards well, you may even be able to turn that side gig into a full-time career. However, things are not as they were 2 decades ago, you can’t just put a flyer on a post and expect customers to come rushing in.
For this kind of reach and visibility, you will need a professional website to tell the world that you have arrived and are ready for business. Here is why:
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It is easier for potential customers to find you
It does not matter how good your product or service is, if no one knows. Life in the 21st century happens online, so when persons are ready to purchase a product or service, the first and sometimes only place they go is the worldwide web.
By using the right keywords on your site, you can tell potential customers exactly what products and/or services you provide. And even if you have a brick and mortar location, a website tells customers where exactly to find you and highlights the quality of work you do. Through your website, customers can also engage your business at their convenience.
A Website is the new business card
In the 90s a business card helped to establish credibility. Nowadays, a website performs that function. Your side gig is your business and it is your job to present your brand to potential customers in the best way possible, to gain their trust.
A website is an efficient tool for building trust as it shows potential customers who you are and what you offer. Simply, ensure your site is professional and gives relevant information such as products and/or services, customer reviews, sales and refund policies.
Without a website, you will come off as amateur and persons will question the legitimacy and credibility of your brand.
Makes advertising easier and cheaper
Advertising online means you don’t have to shoot in the dark hoping that something will connect. When someone visits your webpage, SEO tools allow you to collect demographic and psychographic data. This gives you vital information for your ads. When you already know your target market, you can design and place your ads for the best results.
You control how the world sees your brand
With a website, you get to decide exactly how the world sees your brand. Easy to use website building tools, allow you to create a site that captures the essence of your product or service.
Do not confuse a website with social media platforms, such as Facebook, Instagram and Twitter. While having these are important, they cannot replace a website.
Social media platforms can help to complement your brand and help expand your reach. Potential customers can learn about you through your social media, but the end game is to lead them to your site.
Once there, they can fully engage with your product and/or service.
Increases your reach
With a well-designed website you have the potential to reach customers all over the world. Once you take advantage of keywords and SEO to get your website noticed and ranked in the top search results online.
Furthermore, the internet has taken word-of-mouth to a completely new level. Satisfied customers can now easily share your site on their social media pages, such as Instagram, Facebook and Twitter making it easier for their friends and anyone else in their network to find you.
You can also boost your reach by advertising on your own social media platforms.
It’s simple math, more potential leads result in more potential sales. That is what your site will allow you to accomplish – sales increase. If you pay keen attention to making your site user-friendly and informative you will improve the possibility of increasing your sales.
Even if your side gig is already bringing in big bucks, imagine how much more you could be making if more persons knew you existed.
You can also benefit greatly by adding an e-commerce element to sell things directly from your site.
You will never have to turn another customer away because of closing hours. Your site allows you to be accessible 24/7. You can be asleep while your target market interfaces and engages your business online. Simply keep your webpages updated with enough information about your products and/or services. When you are more accessible to your customers it helps to facilitate a better relationship with them.
Facilitates better relationship with customers
When it is easy for customers to communicate with you about products and/or services, they will feel more confident supporting your business. Customers can even share their reviews on your website. This will help to encourage others to support your brand. Especially, since one of the things that helps potential customers to decide on whether to make a purchase is positive reviews from previous customers. Customer reviews can boost your SEO ranking as well.
Your competitors already have one
If you are still undecided, just know that serious competitors already have a website and are already tapping into your target market. Having a website is like expanding your business. And with it, you don’t go around looking for customers, they find you.
Are you ready to create the perfect website for your side gig?
Are you ready to change the game and have your side gig bring in more income? Do you want to reach potential clients all over the globe? With hosting.co.uk you can create a responsive, professional and user-friendly website in minutes.
If you are a newbie to web design, we have you covered. We already have tons of stunning templates for you to choose from.
And when we have created the perfect website, we offer the fastest and most reliable web hosting. So what are you waiting for, visit our website to start building your website now!