Starting an ecommerce business may seem a bit daunting at the beginning. The rules and regulations that govern a physical store and an online store are different. But once you are up and running you will find it easier to manage and very lucrative.
If you have a product or service to sell, ecommerce is most likely the best option. Ecommerce is gaining greater traction in the global market and most brick and mortar stores have moved online. Sure, you may be concerned with all the work you may have to put in initially, but don’t be. There are several ecommerce hosting websites that can help make the process very simple.
Of course, starting an ecommerce business is less expensive than renting a physical store. After all, in most cases, it requires fewer employees and gives you access to a larger market. Your store can be open for orders 24/7 and you can track logistics easier.
See this article for tips on how to set up your eCommerce store.
However, it’s always good to know of the challenges that you may encounter with an ecommerce business. Let’s take a look at 4 common ecommerce problems and solutions.
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4 Top eCommece Hosting Problems explained
1. Data Security
Security is a major ecommerce hosting problem. That’s because sensitive data is shared on these websites, such as credit card numbers, full names and addresses for users, which if not protected can leave both business and customers vulnerable to malicious attacks.
As such, having a secure ecommerce website must be your top priority.
Choosing a web hosting company that takes security seriously is the first order of business when looking for a solution to cybercrimes. In selecting your web hosting service try finding a dynamic host that offers great data protection. Look for two services to encrypt your data – SSL certificates and to secure it – Cloud backup.
SSL certificates are extremely important and you need to ensure that your online store is SSL certified. Receiving an SSL certificate will help protect your customers’ card information, encrypt email, customer logins, etc. At Hosting.co.uk we provide Sectigo SSL certificates that unlock numerous features to help make your ecommerce site as secure as possible.
Cloud backup services are a step up from the daily automatic backup on your computer. This service provides storage on highly secure remote servers that are not connected to your hosting. So, in the event of a breech, you’ll always have access to a clean copy of your data for quick restoration and safe keeping. What’s more cloud backup comes with instant restore and your data is fully encrypted in storage.
Get familiar with some of the best data security practices in the industry.
2. Website Speed
Given how many businesses are now transitioning to online platforms. In order to encourage customer visits and sales, your ecommerce site must perform quickly.
Ecommerce sites that are continuously buffering or just plain slow will be left behind. Research shows that users will abandon websites that take a long time to load. Since the pandemic, there has been a peak in the number of online users and this can result in internet speeds going down. Also, keep in mind that the speed with which your page loads has become a ranking element.
There are several that elements influence website page loading speed. However, many are beyond the scope of the average marketer’s knowledge. Luckily, depending on your CMS, there are plenty of useful plugins that can help out with the technical hard lifting.
Another way to speed up your page load time is to use page caching. To get rid of time-consuming database searches, cached pages are served up as static HTML copies of a specific page.
Also, compress your videos and Images to help reduce page load time. And if your site is experiencing significant growth, you should update your web hosting package.
If you’re currently on a shared hosting plan, consider switching over to VPS hosting. Ecommerce websites need more resources to run smoothly. VPS hosting maintains fast loading securely. For more tips to speed up your site go here.
3. Plan Scalability
When it comes to an ecommerce platform, scalability is crucial. This is because when your company expands, you will need more resources to accommodate customers accessing your online store.
The solution to any scalability issue is linked to the kind of hosting solution and hosting provider you have. Scaling up resources with a reputable hosting partner should merely take a few clicks.
4. Consumer Experience problems
Without your consumers, there’s no business. Without business, there’s no income and without an income, well, your ecommerce business would be operating at a loss. Interestingly, consumer experience is usually overlooked and to the detriment of your business. The user interface should be simple and smooth and so too your navigation.
Have a site design that is minimalistic yet sophisticated. Ensure the content is to the point and pictures and videos are clear. Making the site easily navigable.
Having an online store is undeniably beneficial. There are, however, some ecommerce hosting problems, as previously discussed. But there’s good news: they’re simple to fix and by using a high-performance web hosting company that can meet all of your business demands. Choose Hosting.co.uk to gain a leg up on the competition, get top-notch hosting on the most secure servers in the UK.