If you’re a serious business owner and want your website to be successful one of your major concerns should be ranking high within search engine results. Having a constant flow of organic traffic pouring into your site on a daily basis is a great way to boost revenue and increase conversion rates. You want to be the trusted brand that your audience turns to when they have a problem or need a product that enhances their lifestyle and falls within your niche. A great way to do this is to invest in an SEO tools. These tools allow you to enhance your content, images etc. for search engines.
To stay on top, you need to make sure your SEO Strategy is airtight and constantly updated. Google, the leading search engine in the world, may have a new algorithm rollout that can positively impact your SEO.
While Google may be inadvertently helping website owners with an SEO boost you can’t simply rely on the mathematics to get your website to rank high. Keeping your website updated with SEO tools is the best way to constantly analyse your site and make sure the right keywords are being used for optimisation.
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The Importance of Updating SEO
While it is imperative to have quality, compelling content published on your website consistently if that content and your other web pages aren’t updated and optimised with the right keywords then you are labouring in vain.
You need search engines so that your website can reach a wider audience and you want your website and brand to become a major influencer and authority in your genre and niche. Search Engines help online businesses to grow exponentially. Therefore, your SEO Strategy has to be constantly checked on to ensure it is working for you.
To rank high across search engines you must ensure that you scan your web pages with an SEO Tool to make things easier and insert keywords where necessary. Updating your SEO ensures that your pages are always at their optimum and it keeps your index ranking with search engines like Google.
Using SEO Tools for Website Analysis
Combing every page, product page, and blog post on your website to ensure it is optimised for search engines can take hours. Not to mention, you leave yourself open to human error.
In order to guarantee that your website is SEO approved you should use advanced SEO Tools that has robust features to do all the heavy lifting for you.
The best SEO Tools will diagnose your website and all over its pages for any weaknesses. With reports that help you to pinpoint all the problem areas and tighten up your keywords.
You need automated scans of your website so you can quickly update new keywords fast and ensure your website is performing at the optimum standard.
Google Algorithms and How They Affect SEO
The reality is that Google rarely admits when they use a specific algorithm update that will affect SEO. The best we can do is ascertain which algorithm is used within each update rollout. In March, Google rolled out a core update and the algorithm named the March Core Update.
It was used to rank sites based on the quality of their content. Websites with consistent superb content are rewarded with higher ranks than others. Which means paying close attention to optimisation.
Websites caught by Panda an update from 2011 ended up dropping in ranking usually have the follow:
1. Thin Content
The term think content refers to content that is not focused but ambiguous and thus does not match search engine specific keywords. To avoid thin content, ensure that blog posts and other content is created to answer specific common search engine queries.
2. Low-Quality Content
If Google scans content and it is of low quality then it will not be ranked. This includes content riddled with grammar errors, spelling mistakes, images that are not high quality or distracts from the subject matter, and unattracted pages that doesn’t promote high UX (user experience).
3. Content that doesn’t help solve a problem, inform or is untrustworthy material
Google has a mission to make the internet a safe space for everyone. This speaks to their zero tolerance attitude towards content that is misleading, contains misinformation or seeks to harm.
Google scans content to ensure that there is a high level of accuracy, quality and originality. If large chunks of text are duplicated then it is flagged and doesn’t rank. While images are fair game, granted attributes are cited, your text needs to be original and speak to your brand’s voice.
5. Article Spinning
The content you create is an extension of your brand and plays a major part in brand awareness. When trying to avoid plagiarism by copying content from another cite quality tends to be lowered. It’s made worst by using automated software to recycle and replace words. Your users come to your site because the want the knowledge you have. So, take the time to create original content with a fresh spin.
With the March Core Update, Google has placed more emphasis on page relevance based on searched keywords. The new update may reflect the findings in a research paper published by Google. What was concluded is that users look at the relevance of all web pages that come up in a search result. Therefore, in order to increase user experience, Google may be modelling their new algorithm after this.
The research paper outlines that web page relevance is now the standout for ranking because user experience and queries are better for understanding what users want.
Google usually asserts that their research papers may not be indicative of algorithm updates but this information is useful for understanding what web users are searching for within a specific niche based on keywords and keyword phrase so that you can tailor content to furnish those needs. Which by extension would increase your ranking.
Best SEO Practices
In reality, worrying about Google’s algorithm update isn’t necessary if you employ the best practices when it comes to your SEO Strategy. Content reigns supreme on the internet, at least that is what drives traffic but in order to have organic traffic flow to your website, your SEO needs to be tight. Follow these SEO rules and make sure your website and all of its pages are up to par.
- Scan your website with an SEO tool and analyser.
- Optimise all headers on each page with keywords.
- Ensure that your blog posts have metadata with rich keywords.
- Desktop site load speed should be no more than 3 seconds.
- Mobile site load speed should be no more than 2 seconds.
- Use quality keywords in the body of all of your web copy.
- Use backlinks in your content for credibility.
- Your website needs to have an XML Sitemap.
- Use title tags that are optimised with at least 1 keyword that explains what your content is about. This helps search engines index it properly.
- Optimise your URL with keywords and keep it interesting.
Your website’s success is contingent on how optimised your pages are for search engines. Content is king but SEO is god. So, while you can furnish your website with the best content that provides value to your customers; you won’t get any organic traffic flow if your SEO is lacking. Again, using advanced SEO tools as a part of your website arsenal is crucial to your SEO strategy. Don’t worry about the algorithms just follow the SEO rules and you will be fine.